Our Story

Our journey began with a simple belief — Snacks ka Maza,Guilt Ke Bina. In a world filled with oily, fried, and highly processed snacks, we wanted to build a brand that offers clean, wholesome alternatives without compromising on flavor.

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What started as a small kitchen experiment has now grown into a fully developed healthy snack brand trusted by families, fitness lovers, and everyday snackers.
From baked chips to roasted munchies, we craft snacks that are nutritious, natural, and made with real ingredients..

Our Mission

Our mission is to redefine snacking by offering products that are:

  • Made from clean, natural ingredients

  • Baked or minimally processed

  • Nutritious, flavorful, and accessible to everyone

  • Designed to fit into modern, active lifestyles

We want to inspire people to make healthier food choices — one snack at a time.

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Our Vision

Our vision is to create a future where choosing healthy snacks is not difficult, expensive, or boring — but the new normal.

We aim to become India’s most trusted healthy snacking brand, known for innovation, transparency, and uncompromised quality.

About Founder
Shivani Gupta

The Founder is the driving force behind our vision to create healthy, nutritious, and great-tasting snacks. With a strong passion for wellness and mindful eating, they identified the need for clean and better snacking alternatives in the market. Their focus on innovation, quality, and customer trust forms the foundation of our brand..

About Co-founder
Saksham Gupta

As the Co-Founder, I play a key role in product development and quality assurance. I am passionate about creating healthy, tasty snacks that support a balanced lifestyle while maintaining the highest standards of nutrition and taste..

Our Team

Shivani Gupta

CEO / FOUNDER

Saksham Gupta

CEO / CO-FOUNDER